meritt
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SDR to AE.

Earn the seat. Know the bar, prove you clear it, and ask properly.

  • 3 sections
  • 19 lessons
  • Certificate
  • Intermediate
Intro · 1 min

About this programme.

You are already an SDR. You are hitting most of your number. And the AE seat has not come.

This course is about getting promoted - not about closing deals. Everything a new AE needs to actually run a deal is the next rung up. What this fixes is the year most people waste waiting to be noticed.

What you'll walk out able to do

  • Say what "ready for AE" means at your company, with a number attached
  • Show six months of evidence that you clear it, instead of six months of time served
  • Make the whole case in under a minute, and then stop talking
  • Ask in a way that gets you a written bar and a date, not a polite no
  • Handle "not yet" without folding or sulking
  • Sit the full internal AE interview, all four rounds, before you sit it for real

How it works

Twenty short videos, and twelve spoken drills where you say it out loud to a coach that pushes back and tells you what to tighten. You do not get promoted by writing a good paragraph. You get promoted by saying it well to someone senior, with a straight face. So that is what you rehearse.

The last chapter is the whole mock interview - four rounds separately, then end to end with no warm-up.

Who it's for.

This is for you if:

  • You have been an SDR for roughly a year or more
  • You are hitting most of your number, most quarters
  • You want the AE seat and nobody has told you what the bar actually is

It is not for you yet if you are well short of target. The course is honest about that in the first lesson - fix the number first, then come back. Nothing here works without it.

What's inside.

3 sections. Open one to see its lessons, then tap a lesson to see what it covers.

1Earn it6 lessons

What actually changes between SDR and AE, the real promotion bar with numbers on it, treating your last six months as an AE apprenticeship rather than time served, and building a case out of evidence instead of enthusiasm - said out loud after every lesson.

  1. What actually changes when you become an AE

    The honest gap between the seat you are in and the seat you want, and why time served does not close it.

    Intro · IntroWatch
  2. The bar, with a number on it

    What ready actually means at most companies, and the four questions your manager answers before saying yes.

    Lesson 1 · Short lesson, then quick checksOpens when you join the programme
  3. Say it out loud: are you ready?

    The first spoken rep. The question sounds simple, and it is where most people fall apart.

    Lesson 2 · Short lesson, then quick checksOpens when you join the programme
  4. Treat the last six months as an apprenticeship

    The single idea that separates the SDRs who get promoted from the ones who wait to be noticed.

    Lesson 3 · Short lesson, then quick checksOpens when you join the programme
  5. Say it out loud: what have you actually done?

    The question that separates evidence from enthusiasm, asked to your face.

    Lesson 4 · Short lesson, then quick checksOpens when you join the programme
  6. Build the case out of evidence, not enthusiasm

    The three kinds of proof that carry weight, including the one you have already generated and never collected.

    Lesson 5 · Short lesson, then quick checksOpens when you join the programme
  7. Say it out loud: make the case

    Everything from module one, in one answer, in under a minute.

    Lesson 6 · Short lesson, then quick checksOpens when you join the programme
  8. Module 1 test - have you earned it?

    Eight questions on the bar, the apprenticeship and what counts as evidence. Pass at 80%.

    Lesson 7 · Section testOpens when you join the programme
2Win it7 lessons

Running the conversation with your manager, the internal AE interview and the mock discovery call it usually hides, turning a 'not yet' into a dated written plan, and holding the seat through your first 90 days.

  1. How to ask, and what to ask for

    The conversation with your manager: when to have it, what to actually request, and the three things that sink it.

    Lesson 8 · Short lesson, then quick checksOpens when you join the programme
  2. Say it out loud: open the conversation

    The first thirty seconds of the ask, which set the tone for everything after them.

    Lesson 9 · Short lesson, then quick checksOpens when you join the programme
  3. What the internal AE interview actually tests

    It is rarely a CV conversation. It is usually a mock discovery call, and SDRs prepare for the wrong thing.

    Lesson 10 · Short lesson, then quick checksOpens when you join the programme
  4. Say it out loud: run the discovery

    The roleplay they will almost certainly put you through, run here first.

    Lesson 11 · Short lesson, then quick checksOpens when you join the programme
  5. When they say not yet

    The most likely outcome, and the three very different nos that all sound the same.

    Lesson 12 · Short lesson, then quick checksOpens when you join the programme
  6. Say it out loud: handle the no

    The reply that turns a soft no into a dated plan, said in the moment without sulking.

    Lesson 13 · Short lesson, then quick checksOpens when you join the programme
  7. Your first 90 days as an AE

    You got the seat. Now keep it - what changes on day one and which SDR habits to hold onto.

    Lesson 14 · Short lesson, then quick checksOpens when you join the programme
  8. Module 2 test - can you win it?

    Eight questions on the ask, the internal interview, handling a no and the first 90 days. Pass at 80%.

    Lesson 15 · Section testOpens when you join the programme
3The mock interview6 lessons

The internal AE interview, rehearsed for real: why AE and why now, your numbers under pressure, the deal you influenced, the objection round, and then the whole thing end to end with no warm-up.

  1. How the mock interview works

    The last chapter is the interview itself, in five pieces and then all at once.

    Lesson 16 · Short lesson, then quick checksOpens when you join the programme
  2. Round one: why AE, why now?

    The opener. It sounds like a warm-up and it is where most people give away that they have not thought about it.

    Lesson 17 · Short lesson, then quick checksOpens when you join the programme
  3. Round two: your numbers under pressure

    They will pick your worst quarter and ask about it. This is the self-diagnosis question wearing a suit.

    Lesson 18 · Short lesson, then quick checksOpens when you join the programme
  4. Round three: the deal you influenced

    The round you cannot bluff, because the person asking was probably there.

    Lesson 19 · Short lesson, then quick checksOpens when you join the programme
  5. Round four: the objection round

    They push back on you, live. Handle it or deflect it - and they can tell the difference instantly.

    Lesson 20 · Short lesson, then quick checksOpens when you join the programme
  6. The full mock interview

    All four rounds, one sitting, no warm-up. The conversation the whole course has been building to.

    Lesson 21 · Short lesson, then quick checksOpens when you join the programme
  7. Spoken check. The full mock interview, start to finish - the conversation that earns the certificate.

Questions people ask.

How much does it cost?

The intro is free. One payment of £299 unlocks every meritt programme.

How many lessons are there?

19 lessons in 3 sections.

Can I skip ahead?

Lessons open in order, because each one builds on the last. You can read what every lesson covers on this page.

Do I get a certificate?

Yes. Finish every section and pass the final check to earn your meritt certificate.